When the amphitheater opened, seasons were packed with A-list music acts that Richmond had not seen in several years.

Though it had several corporate sponsorships, the venue did not have formal box-seating or suites for its sponsors—a major component of contemporary amphitheaters.

On November 28, 2016, Richmond Raceway and AEG Live announced an exclusive booking agreement for The Classic Amphitheater for the 2017 season.

[2] On June 27, 2017, Richmond Raceway and AEG Live announced a 10-year booking agreement for the amphitheater.

[3] On February 7, 2018, Richmond Raceway and Virginia Credit Union announced a multi-year naming rights agreement for the outdoor venue.