Virtual Insanity

"Virtual Insanity" is a song by British funk and acid jazz band Jamiroquai, released on 19 August 1996 by Sony Soho Square as the second single from their third studio album, Travelling Without Moving (1996).

Thematically, the lyrics are concerned with issues like overpopulation, human genetic enhancement, eugenics, and ecological collapse.

[10][11] In the beginning of the song's album version, a sound that is sampled from the 1979 sci-fi horror film Alien appears.

He added, "While the song itself reflected Jamiroquai's more mature and polished sound at the time, it was the accompanying video unveiled the following month that became the band's transformative, watershed moment.

[16] In 2023, the magazine ranked "Virtual Insanity" number 68 in their list of "The 100 Best Pop Songs Never to Hit the Hot 100", writing, "An infectiously groovy bit of future-fearing Stevie Wonder pastiche from a British funk band — with one of the all-time great music videos, featuring singer Jay Kay getting down with his bad self on a magically-moving dancefloor while wearing a somewhat ridiculous, now-iconic furry hat.

"[17] A reviewer from Liverpool Echo noted, "If you stop dancing, and listen to the lyrics, you see a whole new side to singer Jay Kay.

"[18] Music Week gave it four out of five, adding, "From its simple piano opening onwards, this gorgeous, immaculately-recorded track doesn't put a note wrong.

[21] Aidin Viziri from Salon felt the singer "keeps the party alive with unbridled enthusiasm", "exploring the chaos of modern life".

[27] The music video consists mainly of Jamiroquai's singer, Jay Kay, dancing and singing the song in a bright white room with a grey floor.

Kay, possibly half asleep, did not understand the idea until he arrived at the set and understood Glazer's intention and saw the rig in action.

[32] Other scenes show a crow flying across the room, a cockroach on the floor, the couches bleeding, and the other members of Jamiroquai in a corridor being blown away by wind.

[34] Parts of the floor had tape markings as a reference point for Kay, which had to be digitally deleted in post-production, but Kay said he had to improvise parts such as where he does a blind 180-degree spin on his knees to avoid hitting a wall or when he tiptoes past an incoming couch that was about to pin him against the wall; in both cases, it was only upon playing the footage back that he realised how finely he had avoided danger.

[44][45] Other notable parodies include a cutaway from the season 14 Family Guy episode "Scammed Yankees", which went viral as an internet meme in 2023 under the portmanteau "Cartermiroquai".

[48] Junya Watanabe of Comme des Garçons presented a men's fall/winter 2022 mini fashion show in tribute to Jamiroquai's "Virtual Insanity" music video.

A screenshot from the "Virtual Insanity" music video
A screenshot from the beginning of the music video for "Virtual Insanity", with singer Jay Kay balancing still as he appears to be propelled towards the camera.
Row House in Sumiyoshi by Tadao Ando , 1976. Ando's concrete-based architectural style inspired the set design for the music video.