At launch, the service was only available by invitation, and at the time, required users to register via the Visible app or its website.

Once registered, Visible would send users a SIM card the next day and once installed, can access the network.

[8] Early promotion for Visible included storefronts in several cities decorated with solid blue "404 Store Not Found" signage, alluding to the carrier's lack of brick and mortar presence.

[11] The company has faced numerous complaints since its inception related to its lackluster or non-existent customer support, which is only available via chat through their Android or iOS app, and social media platforms Facebook and Twitter.

[12][16] In a September 20, 2022 article in Fierce Wireless, the company admitted problems with its customer service model.