By early 2009, the Brady Group were proposing to build a residential skyscraper on a site adjacent to the Queen Victoria Market car park.

The 1,030 m2 site, which previously hosted a 150–year–old hotel, was bought at an auction for $AUD11.8 million by the property developer, in 2008.

[1] After minor changes to design, The Brady Group officially re–launched the project in 2011, wherein plans were tabled for a residential skyscraper which would reach 223 metres (732 feet) in height.

[5] Construction on the $400–500 million project commenced in October 2013, whereby a completion date was estimated for some time in mid–2016.

[5][6] During construction, the Melbourne City Council discovered that two of three basement car-park levels had not been constructed, despite being present within the 2011 plans for the project; nevertheless, the developer had submitted minor planning amendments to Minister Guy, as to reflect the failure to build the two additional levels.