[2] In January 2023, its fleet consisted of over 360 planes[3] including mid-to-large cabin, Bombardier Global and Challenger business jets.

[citation needed] Flohr commissioned a financial analysis of the private aviation industry, driven by his interest in the field.

The study indicated the absence of a single global brand in the industry and highlighted that many private jets available for hire were owner-operated, rented out only when not in use by the owners.

In 2013, VistaJet placed a further order for 20 Bombardier Challenger aircraft, with options for another 20, in a deal worth around $518 million.

[2] In 2015, VistaJet expanded the US fleet available to customers to include the Challenger 350 aircraft, then operated by Priester Aviation.

In the same year, it sold its remaining LearJet 60, ending the company's association with light jets, and began to exclusively operate Bombardier Challenger and Global aircraft.

[24] In November 2017, VistaJet announced a worldwide partnership with Christie's to sponsor the exhibition and tour of The Collection of Peggy and David Rockefeller, dedicated to raising funds for philanthropic causes.

The tour took highlights of the Rockefellers' collection to Hong Kong, London, Paris, Beijing, Los Angeles and Shanghai, ending in New York with the auction.

[26] In April 2019, Vista Global announced it had purchased JetSmarter, a digital broker with a membership program enabling customers to book single seats on private jet flights.

Founded in 2006, Air Hamburg has become one of the most well-established full-service private aviation companies, flying to over 1,000 destinations in Europe alone.

[35] In late 2024, VistaJet's founder and CEO Thomas Flohr faced serious allegations of fraud in a high-profile case at the Royal Courts of Justice in London.

These concerns come in the context of earlier scrutiny of the company's financial health, including its debt levels and accounting practices.

[8] VistaJet's business model is to fly to destinations on demand rather than as part of a scheduled route, known as a "go-anywhere any-time".

The "Program" is a multi-year subscription with committed payments securing guaranteed availability, marketed as an alternative to business jet ownership.

It also grants access to preferential rates on empty legs and one-way flights, based on aircraft availability.

The Davenport art piece coincided with a promotional campaign in which Fabergé eggs were offered to VistaJet clients as an in-flight jewelry purchase.