Fabrica de Porcelana Vista Alegre, with its historical background and tradition is the most representative industrial unit of the eleven ones of the Group, producing around 10 million pieces a year, in decorative and domestic porcelain.

He started, in 1815, by acquiring the mansion Quinta da Ermida, a beautiful place near Ílhavo town and by the Aveiro estuary, in a region rich in the essential manufacturing elements of porcelain and glass, such as fuels, clay, white and thin sands and crystallized pebbles.

There were very relevant facts during this period of Vista Alegre's history such as the development of a social work; the introduction of golden decorations, landscape motifs and delicate flowers; the involvement in contests (Paris, Palácio de Cristal in Porto) and, finally, in 1880, the end of glass production.

And so, Vista Alegre, while celebrating its first centennial, began restructuring itself that was a landmark in the company as it became an incorporated firm, updated the Factory's structures, inaugurated two stores and boosted the design workshops.

As of 1947 and until 1968, the international contacts, the formation of specialized technical teams, the purchase of both Empresa Electro-Cerâmica (its main competitor so far) and Sociedade de Porcelanas, sent Vista Alegre on the technological development and industrial path, as well as opening new markets.