Mass media
In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently.
Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.
[6] In order of introduction, they are: Each mass medium has its own content types, creative artists, technicians and business models.
For example, the Internet includes blogs, podcasts, web sites and various other technologies built atop the general distribution network.
Toward the end of the 20th century, the advent of the World Wide Web marked the first era in which most individuals could have a means of exposure on a scale comparable to that of mass media.
An increasing number of wireless devices with mutually incompatible data and screen formats make it even more difficult to achieve the objective "create once, publish many".
A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or interactive media such as images or video.
It is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts.
A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers.
Practically all internet services and applications exist or have similar cousins on mobile, from search to multiplayer games to virtual worlds to blogs.
Mobile has the best audience accuracy and is the only mass media with a built-in payment channel available to every user without any credit cards or PayPal accounts or even an age limit.
Magazines can be classified as: A newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint.
Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of a newspaper's income, is shifting from print to online; some commentators, nevertheless, point out that historically new media such as radio and television did not entirely supplant existing.
The internet has challenged the press as an alternative source of information and opinion but has also provided a new platform for newspaper organisations to reach new audiences.
It can be used for various purposes: Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues and people.
News-oriented journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham), because journalists often record important events, producing news articles on short deadlines.
Publication is also important as a legal concept; (1) as the process of giving formal notice to the world of a significant intention, for example, to marry or enter bankruptcy, and; (2) as the essential precondition of being able to claim defamation; that is, the alleged libel must have been published.
The invention of the printing press gave rise to some of the first forms of mass communication, by enabling the publication of books and newspapers on a scale much larger than was previously possible.
[16][17][18] The invention also transformed the way the world received printed materials, although books remained too expensive really to be called a mass-medium for at least a century after that.
The first high-circulation newspapers arose in London in the early 1800s, such as The Times, and were made possible by the invention of high-speed rotary steam printing presses, and railroads which allowed large-scale distribution over wide geographical areas.
The audio-visual facilities became very popular, because they provided both information and entertainment, because the colour and sound engaged the viewers/listeners and because it was easier for the general public to passively watch TV or listen to the radio than to actively read.
Whilst other forms of mass media are restricted in the type of information they can offer, the internet comprises a large percentage of the sum of human knowledge through such things as Google Books.
In 2012, an article asserted that 90 percent of all mass media—including radio broadcast networks and programing, video news, sports entertainment, and other—were owned by six major companies (GE, News-Corp, Disney, Viacom, Time Warner and CBS).
More diversity is brewing among many companies, but they have recently merged to form an elite which have the power to control the narrative of stories and alter people's beliefs.
The documentary Super Size Me describes how companies like McDonald's have been sued in the past, the plaintiffs claiming that it was the fault of their liminal and subliminal advertising that "forced" them to purchase the product.
In his book The Commercialization of American Culture, Matthew P. McAllister says that "a well-developed media system, informing and teaching its citizens, helps democracy move toward its ideal state".
[29] They also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values and traditions (an entire way of life), as reality.
[30] Mass media also play a crucial role in the spread of civil unrest activities such as anti-government demonstrations, riots and general strikes.
Despite the resulting racial divide, the fact that these people are undeniably American has "raised doubts about the white man's value system".
[8] Since the 1950s, in the countries that have reached a high level of industrialisation, the mass media of cinema, radio and TV have a key role in political power.
