Viva Cinema

[1] The channel was launched as Viva Cinema on February 1, 2009, the day Cignal Digital TV also began operation.

[2][3][4][5] On July 16, 2012, the channel was relaunched as Viva TV,[6] and began broadcasting music videos, talk shows, reality series, concerts and behind the scenes from films featuring some of Viva Communications artists, including Sarah Geronimo, Anne Curtis, KC Concepcion, among others.

On August 1, 2021, the channel brought back the Viva Cinema branding for the second time.

It currently features archived movies produced and distributed by Viva Films which were released (since August 2023) until 1997 and archived concerts produced by Viva Live.

As of October 2023, Viva Cinema is divided into various programming blocks:

Logo used from July 16, 2012, to July 31, 2021.