Viva Móvil was created by American entertainer Jennifer Lopez in collaboration with Brightstar Corporation and Moorehead Communications.

[2]As of 2016, the Viva Móvil brand doesn't exist anymore and Jennifer Lopez is no longer attached to the project.

Fifteen stores were expected to open in 2013 in cities across the United States, including Los Angeles and Miami.

In addition, multiple pictures of Lopez, as well as wall television screens playing music videos, are present, among various other specific features.

[4] In an analysis of Viva Móvil's strategy, Wireless Week's Ben Munson commented that the company's appeal to "'social commerce' is indicative of the trend toward consumers educating themselves – via learning from friends or reading research, reviews and news – and buying their wireless devices and service away from the retail shops."