The carrier set up as a connecting airline for flights between China and Taiwan primarily as well as other Southeast Asian countries.

[1] In the years that followed, Viva expanded service with new routes from Macau to Indonesia, Vietnam, Japan and Australia.

[9] In September 2009, Viva Macau was voted in the “Top 10 Budget Airlines” by the readers of SmartTravelAsia.com for the second consecutive year.

Due to Macau's limited workforce, the company employed staff from 28 different countries as well as local labor.

[14] Members of US Congress and US State Department called attention to the case, noting that it involved the expropriation of the US investors in Viva Macau.

[18] And, the US Consul General for Hong Kong and Macau publicly highlighted the need for an equitable environment for US businesses, with a transparent rule of law guaranteeing investor rights.

[19][20] Hearings began on May 31, 2012, focusing on the actions of Macau's Secretary for Transport and Public Works, Lau Si Io, who acted with disregard for established official procedures.

Viva Macau's former director of engineering, Yok Cheow Lee, is quoted as saying that in his 40 years in the aviation industry he had not “come across any airline being terminated suddenly without a warning and a period of time to justify [why it was having problems].”[21] Air Macau stated during the first hearing that it had to terminate the sub-concession contract due to government pressure.

Premium passengers receive 55 inches (140 cm) of seat pitch and free meals as well as 30 kilograms (66 lb) of checked luggage included in the ticket price.