Vivacious Lady is a 1938 American black-and-white romantic comedy film directed by George Stevens and starring Ginger Rogers and James Stewart.

The film's comedic elements include repeatedly frustrated attempts by the newlywed couple to find a moment alone with each other.

Among the supporting players are James Ellison, Frances Mercer, Beulah Bondi, Franklin Pangborn, and Charles Coburn, as well as an uncredited appearance by Hattie McDaniel.

Botany professor Peter Morgan Jr. is sent to Manhattan to retrieve his playboy cousin Keith and immediately falls in love with nightclub singer Francey.

When they arrive, Mr. Morgan and Peter's high-society fiancée, Helen, initially take Francey for another of Keith's girlfriends.

Peter's solution is to threaten the family with disgrace by getting drunk and otherwise misbehaving until his father relents, even if it costs him his job.

Actors Donald Crisp and Fay Bainter, who were cast in the original production, were replaced respectively by Charles Coburn and Beulah Bondi (both of whom co-starred with Stewart in Hearts as well).