Vivekanandan (19 November 1961 – 17 April 2021), known professionally as Vivek,[2] was an Indian actor, comedian, television personality, playback singer and social activist who worked in the Tamil film industry.
His comedy style consisted of one-liners and wordplay that featured social and political satire, which led to critics comparing him to N. S. Krishnan and earning him the nickname Chinna Kalaivanar.
[citation needed] While working at the Secretariat in Chennai, Vivek in his free-time participated at the Madras Humour Club where people would perform stand-up comedy.
[5] While assisting with the script for Manathil Uruthi Vendum in 1987, Balachandar offered Vivek an acting role of Suhasini's brother in the film, which he decided to pursue.
Vivek had to wait till 1996 to establish himself as a sole comedian who could help carry the film, and thereafter began to appear in increasingly prominent roles in his ventures.
His comedy track in Run won him multiple accolades, with a critic adding Vivek's "nods to current social events showed a stroke of brilliance".
[15] His rising profile as an actor meant that he became the first comedian to become an ambassador for the soft drink, securing the sponsorship deal with Mirinda after the brand had carried out market surveys to find a popular promoter.
[16][17] He also made a special exception to appear in a few artistic films and often charged significantly less remuneration for the ventures, notably playing character roles in Janaki Vishwanathan's Kutty (2001) and Thangar Bachan's Azhagi (2002).
[19] A film which would feature Vivek in the leading role finally materialised in early 2004 and he completed a project titled Solli Addipean directed by newcomer Ramki.
[21] Vivek returned by portraying a well-received supporting role in Shankar's Anniyan (2005), appearing as an undercover police officer hunting down clues left by a psychopath serial killer.
After winning acclaim for his performance as a comedic undercover detective in Susi Ganesan's Thiruttu Payale, Shankar approached him to feature in a prominent role in his venture Sivaji (2007), starring Rajinikanth, which would go on to become the most expensive Tamil film made at release.
[24][25] In the late 2000s, Vivek's market reach began to falter as a result of changes in screenplay in Tamil cinema, which saw fewer films adopting a separate comedy track.
[26] His acclaimed work during the period involved a portrayal of a don in Padikathavan (2009), an appearance in drag in Guru En Aalu (2009) and as a police officer in the Singam (2010) series.
Vivek notably starred as himself in Radha Mohan's comedy drama film Brindavanam (2017), which explored his friendship with a deaf and dumb fan.
[30][31] In 2019, he appeared as retired cop who heads to live in Seattle in the thriller film Vellai Pookkal, and won positive reviews for his portrayal of a serious character.
A reviewer noted "despite seeming a bit awkward in certain scenes, the actor pulls it off thanks to his persistence", while another critic stated Vivek delivers his role in a "believable and convincing manner".
[54] Vivek, along with actors Suriya, Jyothika and Karthi, had been appointed an ambassador for the Plastic Pollution Free Tamil Nadu campaign by the state's government under the leadership of Chief Minister Edappadi K. Palaniswami in 2018.