[1] It is strategically located to cater to the catchments area of Thane, Mulund, Powai, Ghatkopar and other central suburbs of Mumbai.

This initiative has made it the first mall to generate 91,000 watts monthly through solar energy.

It houses one of the largest multiplexes, Cinepolis, along with an arcade and play area called Funcity.

[citation needed] It has one of the largest multiplexes in India with Cinepolis, a megaplex with 14 screens and 19 large anchor tenants.

[8][9] The mall has been named ‘The Best Retail Project of 2014’ across Mumbai Metropolitan Region (MMR) in an event held at Taj Palace, New Delhi.