Viviana A. Rotman Zelizer (born January 19, 1946) is an Argentinian sociologist and the Lloyd Cotsen '50 Professor of Sociology at Princeton University.
She is an economic sociologist who focuses on the attribution of cultural and moral meaning to the economy.
Zelizer has named four scholars at Columbia, who influenced her intellectual career: Sigmund Diamond, Bernard Barber, David Rothman, and Robert K.
She then returned to Columbia University as a full professor, where she chaired the Department of Sociology from 1992 to 1996.
At Princeton she interacted with influential colleagues Paul DiMaggio and Alejandro Portes, as well as Michael Katz, then at the University of Pennsylvania.