[6][7][8] As part of its reorganization, Vocativ announced it would focus on several core coverage areas: national security and technology, culture and identity, real-time news and criminal justice.

[10] In June 2017, Vocativ dismissed its entire editorial team, announcing a "strategic shift to focus exclusively on video content" which would be distributed "via social channels and platforms, as well as through partnerships with television networks, OTT players and others".

[12] Vocativ journalists and analysts work in teams to search and analyze the "deep web" for potential stories using a proprietary data tool adapted from 3i-MIND's OpenMind technology called, "Verne."

[5][13][14][15] In March 2015, Vocativ launched Social Map, a visual storytelling platform, powered by Verne which lets users search for location-specific information such as tweets, photos on Instagram and YouTube videos.

[16] In 2014, Vocativ released a desktop app called VOTR, compared to Tinder, which matched users with U.S. Senate candidates before the 2014 United States elections.

[17][18] In January 2015, Vocativ was the first news organization to discover, verify and publish the video of the Paris grocery store gunman pledging allegiance to ISIS after the Charlie Hebdo attack.

Vocativ also used its technology and expertise to locate the mother of "Boston Bomber" Dzhokhar Tsarnaev and interview her after her son's conviction in April 2015.

[citation needed] In April 2015, Vocativ discovered images, posted by Islamic State supporters, of billboards showing rules for being a "good Muslim woman."

Another story, published the same month, determined that 45% of ISIS propaganda focuses on everyday issues of governance such as traffic police, charity work, the legal system, healthcare and agriculture.

[22][23][24][25][26][27][28][29][30] Vocativ produces brief documentaries for Morning Joe and other MSNBC shows as part of a partnership with the NBCUniversal News Group announced in February 2014.

The segments included an exclusive report about terrorists recruiting in Tunisia's biggest resort, Gadhafi's guns being sold on Facebook groups in Libya and an exploration of Aleppo when it was declared the most war torn city on the globe.

The show focuses on some of the darkest aspects of the deep web such as bio-hacking, porn addiction, the webcam sex trade, cyber kidnapping, digital warfare and online cults.