Voghera (Vogherese dialect of Emilian: Vughera; Latin: Forum Iulii Iriensium) is a town and comune in the Province of Pavia in the Italian region Lombardy.

It is the main town of Oltrepò Pavese and is an important rail and road hub as well as a renowned wine producer.

It was on the road from Piacenza to Dertona, and was made a colony by Augustus (colonia Forum Iulium Iriensium).

During World War II, the town was heavily bombed by the Allies because of its strategic position on the roads Milan-Genoa and Turin-Bologna.

It is not a disparaging term but refers to an average person who – despite not being very educated or sophisticated – with hard work and self-sacrifice is trying to raise a family as best as possible.