The magazine has been in publication since March 2024, and its editor is the Serbian stylist Milan Đačić.

The news about the magazines launch was announced in June 2023 by Condé Nast, the owner of Vogue, in collaboration with Media 3.0 Publishing, which was founded by Sonja Kovacs, Nenad Janjatović and Milan Đačić.

[3] The first issue of the magazine was published on 12 March 2024, with the Serbian model Nataša Vojnović on its cover, photographed by Koludrović and dressed in an archival piece by Alber Elbaz.

The issue bore the headline "Nova zora" ("New Dawn"), a "phrase that sounds the same and has the same meaning in all Balkan countries".

[6] On 11 December 2024, the magazine organised the Vogue Adria Christmas Ballet, a performance of Pyotr Ilyich Tchaikovsky's The Nutcracker at the Croatian National Theatre in Zagreb.