Volition Records

[10] Penhallow successfully lobbied the Australia Record Industry Association to introduce a Best Dance Release category in the annual ARIA Music Awards.

[13] In 1994, Penhallow worked with New Zealand music producer Alan Jansson to release Proud: An Urban-Pacific Streetsoul Compilation through Volition offshoot label Second Nature.

[14] Proud highlighted previously unrecorded or unknown Pacifika hip hop and RnB acts and is now regarded as one of the most essential New Zealand albums of all time.

[15] Also in 1994, Penhallow co-founded the Boiler Room for the annual Australian music festival Big Day Out, run by Ken West and Viv Lees.

Ben Suthers from Big Day Out said, "A whole pile of bands, like Severed Heads, Itch-E and Scratch-E, Boxcar, and Vision Four 5, they were all signed to Volition.