Volodymyr Borodiansky

His father, Volodymyr Efimovych Borodianskyi, worked as Deputy General Director of Novorozdilsk Production Association "Sera".

His responsibilities include implementing changes to increase the share of artistic and non-educational entertainment content and ensuring its economic efficiency.

[10] Under Borodianskyi's leadership, STB strengthened its position in television by shifting its focus from being an information channel to providing cognitive-entertainment content.

In 2013, Borodianskyi proposed the "Pure Sky" initiative, aiming to legally distribute video content created by the media group through a special player.

With over 50 successful projects, including Lesya + Roma's, Cossacks: Absolutely False History, Variaty, Khto zverkhu, and Revizor, the company's content reaches up to 98% of the Ukrainian population through traditional broadcasts and specialized platforms.

[20] In 2015, Borodianskyi spearheaded the consolidation of the largest Ukrainian television and film holdings under the initiative group #Kinokraїna, aiming to establish a profitable and competitive sector for serial production and audience engagement in Ukraine.

Upon taking the post, Borodianskyi emphasized the importance of producing Ukrainian-language serials,[23] announced the establishment of the Fund for the Development of Information Space,[24] proposed a mobility program for schoolchildren funded by the state budget to enable students to travel within Ukraine,[25] and advocated for the creation of an electronic library.