Voodoo SAS (also referred to as Voodoo.io) is a French developer and publisher of mobile apps and games based in Paris.

[4] They had been friends since high school and had previously founded Studio Cadet in 2012, a services company for websites and mobile applications.

[5] Yazdi became the chief executive officer of Voodoo, while Gabriel Rivaud acted as the vice-president of games.

[4] In May 2018, the American banking company Goldman Sachs, through its West Street Capital Partners VII fund, invested US$200 million in Voodoo.

[4] A development studio in Berlin, Germany, was established in December 2018, headed by general manager Alexander Willink.

[8] Voodoo later hired key employees from developers Blizzard Entertainment, King, and Mamau.

[10] This continued with the opening of a Montreal development studio in November 2019, led by Mehdi El Moussali, a former producer for Gameloft.

[15] Voodoo subsequently opened offices in Singapore and Japan later that month, headed by Julian Corbett and Ben Fox, respectively.

[18] Voodoo further bought BidShake, a Tel Aviv company developing a marketing automation platform, in June 2021.

Hybrid casual games, Mob Control and Block Jam grossed nearly $100 million each.

[26] Games released by the company in this genre include Helix Jump, Baseball Boy, Snake vs Block, Hole.io, Aquapark.io, Purple Diver, Crowd City, and Paper.io.

[37] Expanding on the prototyping model of its internal developers, Voodoo began publishing games by external studios.

If a game meets the criteria, it is published by Voodoo which supports product improvements, user acquisition, and monetization.

[7] Voodoo bought BidShake in June 2021, a Tel Aviv company developing a marketing automation platform offering cross-channel advertising solutions for mobile games and apps.

[43][45] In response to an inquiry from Variety, Voodoo stated that Hole.io was not a copy of Donut County, although both were in the same sub-genre of games.