[1][2] The project was federally endorsed by the Kennedy administration in hopes that the organizations of the ongoing Civil Rights Movement would shift their focus away from demonstrations and more towards the support of voter registration.
[1] Starting in 1960, the explosion of student-led activism of sit-ins and Freedom Rides during the civil rights movement created a public relations and foreign policy embarrassment for the Kennedy administration.
The worldwide news stories, photos, and TV images of racist brutality, burning buses, and police suppression of Black civil rights undercut the State Department's effort to convince Asian and African nations to align themselves with Free World camp in international affairs.
[1] The VEP continued funding voter registration, education, and research efforts in the South until 1992 under subsequent directors Randolph Blackwell, Vernon Jordan, John Lewis and Ed Brown.
[1] Contrary to the initial hopes of the Kennedy administration, the VEP did not reduce the violent realities of resistance to integration found in the South and highlighted by news stations around the world.