It was adopted as the official newspaper of the Women's Social and Political Union (WSPU), already the leading militant suffragette organisation in the country.

During this period, the WSPU viewed the paper as a tool for recruitment and fundraising, and devoted much time to increasing its circulation.

[4] Each summer, WSPU members were urged to recruit new subscribers while they were on seaside holidays, and use the posters to encourage sales.

[10] Subsequently, the Pethick-Lawrences were expelled from the WSPU, and thereafter they published the newspaper independently, its supporters being organised in the Votes for Women Fellowship.

[11] In February 1914, Votes for Women announced the formation of the United Suffragists, in which the Pethick-Lawrences became active, and in August they transferred control of the newspaper to the new group.

[14] Women's suffrage was enacted by degrees beginning in 1918, and in March of that year the United Suffragists dissolved itself, the newspaper also ceasing to appear.