[4] The town is on the northern coast of the island of Hvar, in a deep narrow bay surrounded by pine forest, vineyards, and olive groves.

Vrboska lies on the north-eastern side of the UNESCO protected world heritage site Stari Grad Plain.

[3] Founded in the Middle Ages, the oldest building is the church of St Peter, which was built before the 14th century between the boundaries of Pitve and Vrbanj.

At the beginning of the 20th century, Vrboska had a sardine factory, wooden boat-building industry, a hotel, fishing trade association, and regular boat connections with Split and the neighbouring island of Brač.

The church of St. Peter, mentioned in 1331, was a border point between the territory of neighbouring villages Pitve and Vrbanj, even before the founding of Vrboska.