WBAE (1490 kHz, "The Bay 107.1/93.5") is a commercial AM radio station licensed to Portland, Maine.
WBAE was later simulcast with WVAE in Biddeford to give listeners in York County, Maine a better signal.
The stations adopted a hot talk format, dropping adult standards on March 4, 2009.
[4] The advice-talk programming included the syndicated morning show Bob and Tom from Indianapolis, syndicated family finance shows from Clark Howard and Dave Ramsey, psychological advice from The Dr. Laura Program and Dr. Joy Browne, as well as Loveline, NASCAR racing from the Motor Racing Network, and NFL football from Westwood One.
[6] After four years under the talk format, WBAE flipped back to an Adult Standards format under its original 1490 The Bay branding on October 21, 2013, utilizing programming from Westwood One’s Adult Standards network, "America's Best Music."
Artists heard on WBAE included The Beatles, The Carpenters, Frank Sinatra and Dionne Warwick.