Hosts include Rick Warren, Jim Daly, David Jeremiah, Chuck Swindoll, and Charles Stanley.
As was common in those days, the studios were located at the transmitter site, which was on South Quaker Lane near Talcott Road in West Hartford.
The entire station was housed in a small brick building with "WCCC" in big neon letters on the top adjacent to the 220-foot tall AM tower.
WCCC was considered a Full Service station, and offered news, farm reports, sports, and the popular music of the day.
As the station grew in popularity and more and more area businesses realized the value of radio advertising, WCCC needed more space and moved its studios in the early 1950s into the historic Hotel Bond in downtown Hartford.
Offering a scenic view of Bushnell Park, the Park River and the state Capitol building, the room attracted a wealthy clientele and some of the biggest musical performers of the day including Count Basie, Ella Fitzgerald, Cole Porter, Frank Sinatra, Eugene Ormandy, Nat "King" Cole, and Rosemary Clooney.
According to newspaper accounts, by 1950, he was running over 400 spots a week for Savitt Jewelers on WCCC, and the same amount on four other competing Hartford stations.
Howard Stern started his radio career as a morning host at WCCC AM/FM in the late 1970s (he also met his first producer, Fred Norris, at the station).
Other notable hosts over the years were Bob Crane, Rusty Potz, Stoneman, The Ozzman, The Lich, Sebastian, Picozzi and the Horn, and Country Paul Payton.
In 2002, WCCC stopped simulcasting its sister FM station and flipped to a classical music format originated by beethoven.com, a Marlin Broadcasting subsidiary co-located at the Asylum Avenue studios.
On July 30, 2014, Marlin announced that they would be selling both WCCC AM and FM to EMF Broadcasting, which would result in the discontinuation of the classical music format after 12 years (and 39 years for the FM's rock format) and flipping the stations to the nationwide K-Love network, which airs contemporary Christian music.