In Gainesville and adjacent communities, programming can also be heard on FM translator W255CV at 98.9 MHz.
Olivia relaunched the station as WAKA and flipped its format to beautiful music, adopting the slogan "AM 1390, The Only One To Turn To."
After an experiment with a Top 40/oldies hybrid format in 1973, the station returned to beautiful music the next year.
When Kent sold the station to the Sunshine Wireless Company, owners of WYKS FM, it was relaunched as WMGI "Magic 1390" with a Jazz/Urban Contemporary format.
In 1986, 1390 returned to country when the WDVH call letters and format were moved to 980 kHz (which became WLUS).