WDLW

Tropical music and other Spanish language programming, which had been featured in some capacity on 1380 AM throughout its history, became the station's primary format in 1998 as WDLW via a local marketing agreement with the Cleveland-based Latino Media Group.

Owned by Lorain Community Broadcasting Corporation, this station signed on as WLRO, fully replacing WWIZ after two and a half years of silence on 1380 AM.

[3][4] Lorain Community prevailed against two other applicants for a replacement license[5] in a bidding process which began in 1966, one year before WWIZ signed off.

[9] At launch, WLRO initially had a combined middle of the road and full-service format, with an emphasis on community news, and operated from 6 a.m. to sunset.

Ethnic programming on Sundays included the Ecos Latinos Hispanic music show hosted by Miguel Berlingeri, The Polka Express with Jimmy Bryda and The Friendly Promoter Club with Matty Bright.

[14] On February 12, 1990, Jon Veard sold WRKG to Victory Radio, Inc. headed by Vernon Baldwin, who was also the owner of WZLE (104.9 FM).

[15] WRKG's format changed to country gospel during the day with personalities Terry Lee Goffee and Teri Drda, with Hispanic music played in the evening and overnight hours.

[22] During the Cleveland Indians' 1998 season, the team produced Spanish-language broadcasts for 12 games over a three-station network, with WDLW serving as the flagship.

[28][29] Technical upgrades were made to the air signal, and WDLW's studios were moved from the Antlers Hotel to WOBL's studio/transmitter facility in Oberlin; by coincidence, the call sign became an initialism for Doug and his wife, Lorie Wilber.

[33] Both WDLW and WOBL were sold to Gary and Renee Tollett on March 1, 2021, for an undisclosed amount after Doug Wilber announced a pending retirement.