WALV-FM (95.3 MHz) is a non-commercial, listener-supported radio station licensed to Ooltewah, Tennessee, and serving the Chattanooga metropolitan area.

Former WRCB-TV reporter Louis Lee served as News Director for the entire run of the station.

Among the hosts who worked on air at the station were Jay "The Jammer" Scott, Bobby Byrd, Max Hackett, Ed Ramsey, Logan Carmichael, Stuart James, and Gary Poole.

Syndicated talk shows carried on WPLZ included Glenn Beck, Clark Howard, Dennis Miller, Jason Lewis, and Phil Hendrie.

Among the reporters and anchors who worked at the station were Jeremy Lawrence, Misty Brandon, Lysa Greer, Chris Peddie, and Mike Chambers.

In March 2011, Jim Brewer II, station owner, revamped the lineup with Gary Poole and Louis Lee in morning drive, former WGOW-FM host Robert T. Nash in early afternoons and WRCB-TV's David Karnes in afternoon drive.

While the station started to show some modest ratings growth, Brewer felt that it wasn't growing fast enough to justify the expense, citing economics and inability to compete with Clear Channel Communications (now iHeartMedia) and Cumulus Broadcasting as the reason.

[7] "Cat Country 106.9" lasted just over five months, as the station began playing Christmas music on November 2, 2015, as "Santa 106.9".

On September 1, 2021, WPLZ changed its format from classic hits (which continues on WPLZ-HD2/W295BI) to sports radio, branded as "ESPN Chattanooga."

It returned to using the WALV-FM call sign (moving from 105.1 FM, which switched to American Family Radio as WUIE).

[14] On September 7, 2022, WALV-FM HD4 changed its format from Christmas music to Spanish-language Contemporary, branded as "Tu Radio 92.7".