The groundwork for WBCW was first laid on March 30, 1967, when a partnership known as Albert A. Calisti and Associates filed an application for construction of the new station.

Visitors to the Westmoreland County Court House in nearby Greensburg could hear WBCW playing up and down the halls in various row offices.

Verna Calisti kept the books and sold airtime, and in the early years of the station operation their daughter Jacqueline Rae served as program director.

Clair Thomas, who served as the station's news and music director and who hosted a daily music show and daily talk show and who did the noon news block as well as hosted tradio during the noon hour was part of the operation during the 1980s and 1990s.

The original format consisted of adult contemporary music from sign-on to 10:00 a.m. then a talk show from 10:00 a.m. to 12:00 p.m. (noon), a noon news block from 12:00 pm to 12:35 p.m. followed by tradio until 1:00 p.m. then "People Talk" from 1:00 p.m. to 3:00 p.m. with music until sign-off at sundown which also included a 5:00 p.m. news block when daytime operational hours permitted the station to be on the air.

A frequency change to 770 was made in early 2004, giving the station much better coverage of the Pittsburgh market, allowing the station to reach all of Westmoreland, Fayette, Washington, and Allegheny counties as well as parts of Armstrong, Indiana, Somerset, Greene, Beaver, and Butler counties too.

From Noon on through the rest of the day, the evening, overnight, and early morning until 8:00 a.m., Bill Korch and Michael J Daniels are heard on the station as the oldies continue 24/7.