In April 2009, Venture Technologies, owner of WASA-LD, said it would sell the station to Burbank, California–based Liberman Broadcasting (which was renamed Estrella Media in February 2020, following a corporate reorganization of the company under private equity firm HPS Investment Partners, LLC) for $6 million, making New York the sixth market served by Liberman.
However, reliable reception was compromised for some viewers once the majority of the World Trade Center was constructed, thus necessitating the use of the UHF translators.
It originally operated with 30 watts, and its transmitter was located at a site just west of downtown Port Jervis, at the triangle where New York, New Jersey, and Pennsylvania meet.
WASA had a problem: it appeared its signal would go off the air every few minutes and then turn back on, resulting in a tear-down pixelation visual effect.
This was corrected when the station dropped the NYC Slideshow video airing on virtual 64.2 since its DTV inception in favor of two new subchannels promoting a launch of English and Chinese feeds of ICN (Information Culture News) Channel.
The infomercials included Nu-Wave Oven, TriVita Super B-12, Sweet Soul of the '70s, Montel William's Living Well Health Master Blender, and The H2O Ultra Steam Mop.