The station broadcasts a Christian adult contemporary radio format, and is owned by Good Tidings Trust, Inc.[2] WAYR-FM holds periodic fundraisers on the air and asks for listener support.
Good Tidings Trust also owns 5 frequencies in Northeast Florida which broadcast a Christian talk and teaching format.
[4] It broadcast a Christian adult contemporary format and was owned by Hi I-Q Radio, Inc.
It was powered at 1,500 watts, with its signal limited to communities around Brunswick.
Way Radio increased the station's power to 2,300 watts a short time later.