WBAY-TV (channel 2) is a television station in Green Bay, Wisconsin, United States, affiliated with ABC and owned by Gray Media.

The station's studios are located on South Jefferson Street in downtown Green Bay (across from the historic Brown County Courthouse), with a Fox Cities news bureau on College Avenue on the west side of Appleton, just south of Fox River Mall; its transmitter is located in Ledgeview, Wisconsin.

The station's studios in downtown Green Bay were built in 1924 as a former Knights of Columbus clubhouse and later was turned into a private Roman Catholic high school during the Great Depression when the Norbertines took over the building.

The WBAY building also served as the home of the WBAY radio stations (now WTAQ and WIXX), which were later purchased by Midwest Communications in the late 1970s, but remained in the building until Midwest built a combined Green Bay operations facility/company headquarters in 2007 and a news-weather sharing agreement was maintained between WBAY-TV and its former radio sisters for many years before it was discontinued in favor of an agreement with WLUK-TV.

As a CBS affiliate, WBAY-TV benefited from that network's coverage of National Football League games, primarily those of the Green Bay Packers.

The station continued to air Monday Night Football Packer games originating from ESPN beginning with the move of MNF to cable starting with the 2006 until the 2015 season.

CBS considered WBAY a strong affiliate, and tried to sell WFRV and their Escanaba, Michigan–based satellite station, WJMN-TV, after the deal with Midwest closed.

[14][15] The sale was closed on January 17, 2017, with a possible removal of WBAY on Dish Network due to Gray's previous retransmission consent deal ending averted with a renewal only hours later.

The station sponsors the yearly "WBAY Boat Show" and the "WBAY RV and Camping Show", both held in the winter months, formerly at the Brown County Arena/Shopko Hall (which moved to the new expo center in 2021), along with a Boy Scout door-to-door food drive ("Scouting for Food") in the fall, and the market's Toys for Tots effort with the Marine Corps Reserve.

WBAY holds the record for the longest running telethon on the same channel, as it airs the CP Telethon, which has been broadcast on the station since 1954 and benefits Cerebral Palsy, Inc., a local organization involved in the care of cerebral palsy patients and which provides a number of services from their facilities in Green Bay, Suamico, Kimberly, and Two Rivers.

After the sale of the station, however, the Roman Catholic Diocese of Green Bay began producing the Mass at WBAY's studio.

The station utilizes the NEXRAD radar from the National Weather Service office just north of Austin Straubel International Airport.

In late 2011, the station released mobile applications for iOS and Android devices, followed by a separate weather app for both platforms in February 2013.

Because the station decided to maintain its noon newscast, WBAY-TV was among the few ABC affiliates that carried The Chew on a one-day delay (three days with the Friday edition) at 11 a.m. weekdays due to the network not offering an alternate feed for stations who wish to air the program at an earlier time, which was continued from a one-day delay on All My Children since 1992; this caused complaints among viewers, especially during the holidays when episodes timed to them aired after their occurrence, making the recipes presented in them superfluous.

The only times of year the station does not run a newscast are on Christmas morning, during the CP telethon, and the evening before Easter when ABC runs The Ten Commandments yearly (due to the film presentation ending after midnight; a one-year shift to an 11 p.m. show was made in 2020 in order to provide up-to-date coverage of the COVID-19 pandemic; two days later, the station also added a special weeknight late night newscast from Gray, Full Court Press Now, to their late night schedule for the next month).

[18] On December 14, 2011, WBAY became the second commercial station in the Green Bay market to begin broadcasting its local newscasts in HD (after WFRV-TV, which upgraded on June 23, 2011).

A plan by Gray Television to build a new set to complement the rebranding was delayed to the last part of the second quarter of 2020 due to the COVID-19 pandemic, with the existing set moved to another part of the building, and the station taking advantage of most of the station's weather team presenting their forecasts from home through the early part of the pandemic during the build-out requiring no use of the weather center, allowing it to be constructed with full secrecy (those meteorologists who did need to be in the building stayed in front of the chyron, and their interactions with the anchors were adjusted to obscure there was a new set being built).

WBAY-TV was the first commercial station in the market to carry subchannel services, doing so in July 2004 when ABC News Now was launched to cover that year's political conventions.

In late June 2010, WBAY-TV became the third commercial station in Green Bay to air syndicated programming (previously only the ABC schedule and ESPN HD broadcasts of Monday Night Football) in high definition.

WBAY-TV also began to produce some outside advertising for local businesses and internal station promos in both HD and 16:9 standard definition in mid-2010.

In February 2023, the station added programming from MyNetworkTV to the overnight schedule of WBAY-DT3 after the E. W. Scripps Company declined to renew its affiliation agreement for WACY-TV in the summer of 2022.