WBBP

Owned by Bountiful Blessings, an extension of the Temple of Deliverance Church of God in Christ, the station serves the Memphis metropolitan area.

Frank J. Keegan applied on April 21, 1950, for a construction permit to build a daytime-only radio station in Memphis, originally on 1570 kHz but changed to 1480 later in the year, operating with 1,000 watts.

The Federal Communications Commission (FCC) approved the application on March 14, 1951,[5] and WFAK began test broadcasts in November[6] from studios at 215 Madison Street and a transmitter across the Mississippi River in Crittenden County, Arkansas, near the Harahan Bridge.

[7] In July 1952, to finance a possible expansion to 5,000 watts daytime and a television station application, Keegan announced plans to form a corporation and issue shares.

[9][10][11] After the FCC objected to a plan in which part of the purchase price was to be a percentage of profits, a flat fee of $57,500 was agreed, and the commission signed off on the deal in December.

[20][21] On December 31, 1963, the FCC granted an application to transfer the license and to relocate the 1340 transmitter to the existing WLOK site at 1386 South McLemore Avenue.

[26] The station organized more than two dozen country music concerts between 1966 and 1972, promoted by Carlton Haney, with such headliners as Johnny Cash, Conway Twitty,[27] Porter Wagoner,[28] and others.