WBHB-FM is owned and operated by M. Belmont Verstandig, Inc. Beginning in the late 1970s, then WAYZ 101.5 FM was a country-formatted station.

VerStandig bought FM 104.7 from John Staub (Hagerstown Broadcasting) and moved the WAYZ country format there in 2000, leaving it with FM 101.5; it broadcast an audio CNN headline news format for three weeks.

[citation needed] Top 40 "Magic 101.5" debuted in October 2000, and operated until February 27, 2005.

This returned the format for the first time since WKMZ changed back to classic rock in August 1993.

Local media observers noted the similarity of the new callsign, which had no obvious meaning, to a profane insult ("fuck you, Nassau") over the branding conflict.