[2][3] The format had changed over the years to serve primarily the African American community airing gospel music, blues, news, talk shows, and car races.
They played a large variety of Spanish music, news, and other interesting topics to help the Latin American community in Athens, in adapting to their new life style and environment.
Some of the VIPs who were key supporting and helping Contacto Latino were Jackie Ritchie, Keith Johnson, Mr. Walter Allen Jr., Dr. Victor Morales, The Catholic Social Services, and most importantly[according to whom?]
One of the longer lasting sponsor was the Prince Avenue Hispanic Baptist Church, buying air every weekend to transmit "Palabras de Vida" with Reverendo Manuel Rojas.
The University of Texas supported Contacto Latino with the stars and space cultural show called Universo, a prerecorded program.