The station broadcasts an urban adult contemporary format, aimed at the Hartford area.

The station is owned by Full Power Radio, through Red Wolf Broadcasting Corporation.

The station's original construction permit was granted by the Federal Communications Commission on January 2, 1947; it was initially assigned the call sign WMMB, but changed to WMMW on March 4.

[6] On March 5, 2014, Buckley Broadcasting announced that it would sell its Connecticut radio stations, including WMMW, to Connoisseur Media.

Connoisseur sold WMMW, along with the other Talk of Connecticut stations (except for WWCO in Waterbury), WDRC-FM in Hartford, and W272DO in New Haven, to Red Wolf Broadcasting for $8 million in January 2018;[8] the sale was completed on March 29, 2018.