WCVI-TV (channel 23) is a television station serving the United States Virgin Islands that is licensed to Christiansted, Saint Croix, and affiliated with CBS and ABC.

The station was founded as WATU on May 16, 1997, but then changed its call letters to the current WCVI-TV that same year on June 30, as an affiliate of the United Paramount Network (UPN).

At one point, the station also carried Urban America Television as a secondary affiliation; this arrangement was discontinued when that network ceased operations on May 1, 2006.

[1] The sale allows Lilly to invoke must-carry rules on local cable and satellite providers, avoiding a potential repeat of notorious carriage disputes with Dish Network and DirecTV in 2017.

[3] It was the first time in three years that the U.S. Virgin Islands had one of the "Big Four" networks carried on their primary channels on a full-power TV station since WSVI-TV switched from ABC to Ion Television on December 31, 2015.