The promotion gained publicity through television programs on the Nine Network, which were presented at noon on Saturdays and Sundays.

An average of 6,500 people attended in the first three months of the promotion's existence, a crowd of 8,000 attended a show on 7 November in Melbourne when the first title change in the new promotion took place as Dominic De Nucci defeated Killer Kowalski.

When WCW began operations in 1964, the promotion created the International Wrestling Alliance as a sanctioning body for WCW's original championships, the IWA World Heavyweight and World Tag Team Championships.

WCW joined the National Wrestling Alliance in August 1969, but they continued to recognise the IWA World championships until 1971, when they were abandoned in favor of new NWA-sanctioned titles (see below).

Documentaries about the promotion were released in 2007 called Ruff, Tuff N Real[1] and Over the Top Rope in 2017.