While the station switched to offering primarily instructional television programming including telecourses, Press set in motion a series of channel improvements.
With the arrival of digital television, it began providing subchannels with content from the University of Central Florida (UCF) and Brevard Public Schools.
The presence of WBCC and WDSC-TV in the market eroded viewer support for Orlando's primary PBS station, WMFE-TV, and contributed to financial exigencies there.
Brevard Community College partnered with UCF to launch "WUCF TV", the new primary PBS station for Central Florida, as WBCC's main channel on July 1, 2011.
This partnership was unwound the next year when UCF purchased the WMFE-TV license and transmitter facility, making WUCF-TV a station in its own right.
Its local programming includes EFSC athletic and official events and public affairs shows for Brevard County and the Space Coast.
In spite of a $7 million outlay on programming, it ran into considerable difficulty because WMOD's transmitter site could not provide adequate full-market coverage.
Also objecting was a low-power TV station on channel 19 in Orlando, fearing displacement from the proposed WKCF facility in the Orlando-market tower farm at Bithlo.
[19] That same year, WBCC qualified for funding from the Corporation for Public Broadcasting, making it eligible for state and federal support.
In fall 2010, WMFE's owner, Community Communications, announced that it had been forced to furlough several employees due to financial difficulties.
[30] On April 1, 2011, WMFE announced that it would sell channel 24 and leave PBS due to these financial difficulties and "critical uncertainties in federal and state funding".
[32] When news spread of the sale, a campaign was undertaken by local residents and students at UCF to try to keep an active PBS station in the Orlando market.
[33][34] On May 26, 2011, the UCF Board of Trustees approved a partnership with BCC to create "WUCF TV", the new primary PBS station for Central Florida.
[40] This took place on November 15, 2012, at which time WBCC ended its PBS membership and once again became an educational independent station, with its programming returning to the main subchannel.
Through a partnership with the Florida Today newspaper in Cocoa, established in 2009,[44] WEFS offers Brevard County–targeted public affairs programming.