WEVR-FM (106.3 FM) is a radio station broadcasting an adult contemporary music format[2] licensed to River Falls, Wisconsin, United States.
[4] The station programs an adult contemporary format, along with local sports coverage, news, and farm updates.
It is also an affiliate of the Wisconsin Badgers football, Green Bay Packers, and Milwaukee Brewers radio networks, with WEVR AM airing games that conflict.
Benson would mention all community events, offer local items for sale by responding to a phone call, and small engine repair advice by J. Fizz, a local expert on small engine & snowblower repairs, tips, and troubleshooting.
WEVR-FM's slogan, "Your Good Neighbor in the Friendly Valley" was first played on June 2, 1971, and it continues to this day, making it one of the oldest stations in Western Wisconsin still independently owned & operated.