WFJC's first license, for 100 watts on 1210 kHz, was issued in May 1924 under the station's original call sign, WDBK, to the M. F. Broz Furniture, Hardware & Radio Company at 13918 Union Avenue in Cleveland's Mount Pleasant neighborhood.
[3] Programming included jazz selections interspersed with an imitation steamboat whistle as a station identification,[4] along with live musical performances;[5][6] reception for WDBK was limited outside of Cleveland and was barely audible in Akron.
[18] In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard.
[19] On May 25, 1928, the FRC issued General Order 32, which notified 164 stations, including WFJC, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it.
[23] WFJC filed paperwork with the FRC on March 30, 1930, to move to 900 kHz, operate full-time and increase power to 1,000 watts; station management cited what had become a competitive disadvantage against WADC and Cleveland's WHK and WTAM.
At the same time the FRC confirmed a forthcoming hearing for WFJC's application,[25] George A. Richards, Leo J. Fitzpatrick and P. M. Thomas—owners of WJR in Detroit—incorporated the WGAR Broadcasting Company in order to establish "Cleveland's fourth radio station".