[4] WGBB broadcasts the Chinese–language "Chinese Radio Network" and various English and Spanish language religious and ethnic brokered programming.

[7] After the 1927 formation of the Federal Radio Commission (FRC), share-time assignments became common, because there were more stations than available frequencies, especially in the congested New York City region.

On August 6, 1956, Edward J. Fitzgerald, owner of WGSM in Huntington, New York took control after a sale approved by the Federal Communications Commission (FCC), and a bankruptcy court judge; the price was assumption of WGBB's debt.

[citation needed] Under Fitzgerald's direction WGBB began to attract big-league national sponsors because sale of commercial announcements on WGBB/WGSM were made in combination, accounting for a revenue surge.

Fitzgerald connected his stations with broadcast telephone lines establishing "The Long Island Network," which offered hourly news, sports, a fishing report, weekend public affairs programs, even a few music shows.

On January 22, 1988, the sixty-four-year-old WGBB call letters were retired and 1240 took the identity of its FM sister station becoming WBAB and began simulcasting WBAB-FM most of the time.

When the simulcast with WBAB-FM ended, the station implemented a news-talk format and on April 15, 1991, returned to the original WGBB call letters.

[11] On October 7, 1996, WGBB and WBAB-FM began an LMA with Chancellor Broadcasting, a simulcast with WALK 1370 was begun under the name "Sunrise Radio Network".

Cox's main interest was in the FM stations and a few months later, in October 1998, dealt WGBB to a splinter group of Multicultural Broadcasting for $1.7 million.

A few years later, another move took place, this time to the WNYG (another Multicultural outlet) facilities at 404 Route 109 near Sunrise Highway in Babylon, New York.