It airs an oldies format and is owned by Lisa Stiglets and Elizabeth McQueen, through licensee JLE, Incorporated.

[2] Its frequency was changed to 1240 kHz in March 1941, as a result of the North American Regional Broadcasting Agreement.

[2] By 1944, WGCM had become an affiliate of the Blue Network, which would become the American Broadcasting Company in 1945.

[7][8] Its call sign was changed back to WGCM in 1987, and it adopted a country music format.

[12][13][14] In 2016, the station began to be simulcast on a translator at 100.9 MHz, and it adopted an oldies format branded "Cruisin' WGCM".