Faced with direct competition, WLEA went into bankruptcy, with most of the office fixtures and equipment having been sold to Cary Simpson for WFRM in Coudersport, Pennsylvania.

Greenhow Company, and WWHG vacated its dial position at 1590 and migrated to 1320 kHz, on which frequency the FCC permits higher power.

WWHG then applied for a construction permit in February 1951 to move its transmitter site from Bald Hill Road to Meeks Hill Road, and to move its studios and offices from 99 Main Street to 85 Canisteo Street in Hornell, above the Hornell Evening Tribune offices.

In October 1967, the station was granted permission to operate with a pre-sunrise authority power of 500 watts, enabling it to sign on at 6am year-round.

In December 1974, the station was sold again, this time to Jonas Terman and Donald Hartman, but the Steuben Broadcasters name was still retained.

The licensee and ownership changed one last time on June 10, 1983, to Bilbat Broadcast Bunch, owned by Richard "Bat" Lyons and William Berry.