Eventually WRIB and WYNG changed formats to religious programming (the former has since flipped to Spanish Tropical music) and WHIM-AM-FM became "The Country Giant."
Due to U.S. Federal Communications Commission (FCC) regulations limiting the number of stations that could be owned by an entity in one market, WHIM was sold to East Providence Broadcasting.
Some station personalities, such as Sherm Strickhouser and Ron St. Pierre, stayed with the previous ownership and worked for the new WHJJ, while others, like Jim O'Brien, continued on WHIM.
The next blow came September 1, 1995, when the 1110 kHz frequency began broadcasting its present Spanish-language format "Poder 1110," eventually changing its call letters to WPMZ.
The record library was sold off, Radio Disney moved to AM 550 (as WDDZ), and WCTK's owner, Hall Communications, eventually purchased the 1450 frequency and renamed it first WWRI, then WLKW.
In its 50-year run, WHIM was the home to many talents, including Dan Williams, Charlie Huddle, Jeff Davis, Bill Friday, Jack Shannon and others.
Three former WHIM DJs hosted talk shows on low-power TV station WRIW-LP (channel 23) in 1998:[6] Danny Williams, Charlie Huddle, and Jeff Davis.