[4] WBCS found success with the format, as they were the only country station in the market at the time, after rival WMIL-FM (95.7) had switched to Top 40 as WZUU the year before.

[5][6] "Lazer 103" dominated the album-oriented rock market, such that competing station WQFM switched to smooth jazz in 1996.

Management decided to rebuild the station around the demographic of their popular morning show, along with the general decline in the active rock format altogether at the time.

The results of the image and playlist changes were immediate, as "The Hog" soon eclipsed "The Brew" in the local ratings, eventually hastening their May 2010 conversion to Top 40 as WRNW.

In recent years, WHQG's format shifted back towards active rock, similar to the former WLZR.