WHTK carries the New York Jets, Rochester Red Wings, and RIT Tigers Men's Ice Hockey among other local and national sports.

It changed call sign from WVET to WROC when Veterans bought WROC-TV from Transcontinent Television Corporation in 1961.

Simultaneously, an FM sister station, WROC-FM, signed on, first playing classical music and later automated jazz and pop standards.

It would later change calls letters to WPXY and air the satellite-fed "Music of Your Life" adult standards format before dropping that in January 1984 for a simulcast with its FM sister station, by the early 1980s known as WPXY-FM and airing a contemporary hit music format, which WPXY-FM still runs today.

[3] At that time, it adopted the WHTK call sign (the "HTK" meant to stand for "hot talk") which it still uses today.