WILX-TV (channel 10) is a television station licensed to Onondaga, Michigan, United States, serving as the NBC affiliate for the Lansing area.

Owned by Gray Media, the station maintains studios on American Road (near I-96) in Lansing, and its transmitter is located in Onondaga.

The commercial station was WILX-TV, an NBC affiliate owned by the Television Corporation of Michigan, a group with close ties to WILS, with its main studio in Jackson.

The station, long an also-ran in market news ratings, made its first credible showing by poaching sportscaster Tim Staudt from long-dominant WJIM-TV (channel 6, now WLNS-TV).

WILX-TV pulled nearly even, though it continued to be hamstrung by the increasing split of station personnel and resources between Lansing and Jackson.

WILX overtook WLNS for the first time in the final months of Benedek Broadcasting ownership before Gray acquired the station in 2002.

[3] The commission made the assignment to Parma and Onondaga in January 1954, denying a competing bid to place channel 10 at Coldwater.

[9] The fifth and final applicant for channel 10 was Michigan State College, which sought approval to build a commercial station.

The two groups, each with separate licenses, would broadcast at different times each day; the Michigan State station would be on air 38 hours a week, only slightly less than WKAR-TV was operating.

According to John Pomeroy, president of WILS and TCM, the Michigan State–TCM petition called for the station to broadcast with the maximum high-band VHF power of 316,000 watts from a 1,000-foot (305 m) tower.

[28] MSU emerged victorious when the circuit judge lifted his temporary restraining order,[29] and the FCC denied last appeals made by Jackson Broadcasting and Telecasting.

WMSB was the first station to greet viewers with a dedication program from its East Lansing studios, but high winds caused the microwave link to be unreliable and the picture to be described as "jumpy" by the Jackson Citizen Patriot.

Later that afternoon, after a 90-minute outage when wind knocked down a power line, WILX-TV made its debut from its studio in Jackson,[33][34] inside the former coffee shop of the Hotel Hayes.

[40] WILX received FCC approval to build a new radio station in Jackson, which began broadcasting as WJCO (1510 AM) on January 19, 1963.

That May, Television Corporation of Michigan broke ground on a studio complex on Springport Road in Blackman Township, to which WILX-TV moved that October.

[42][43] The original broadcasting schedule between the stations was modified in 1965 to permit WILX-TV to air The Huntley-Brinkley Report while granting WMSB additional time on Sundays and Mondays.

In approving the transaction, the FCC rejected petitions from the Jackson city council and new Lansing independent station WFSL.

The station then hired a second WJIM-TV employee, newsman Howard Lancour, to serve as lead anchor and news director.

Roger McCoy had been an anchor for WKBD-TV in Detroit, but the station was demoting him; Liz Talbot had been left without a job after WVTV in Milwaukee shut down its news department.

In 1998, citing an uncertain economy, general manager David Cornelius scrapped the noon newscast and converted several full-time staffers to part-time in an effort to cut costs; one official with the United Auto Workers local that represented employees believed the cuts amounted to a union-busting effort.

The early 2000s recession reduced ad sales and caused the company to be unable to pay interest on a set of bonds issued in 1996, prompting a filing for Chapter 11 bankruptcy.

[71] Just before Benedek's bankruptcy, WILX surpassed WLNS for first in local news in the February 2002 Nielsen ratings, which were affected by NBC's coverage of the 2002 Winter Olympics.

[73] The relationship with WSYM-TV lasted more than 16 years until new owner The E. W. Scripps Company opted to reestablish its own news operation for the station in 2021.

[78] The station's signal is multiplexed: WILX-TV shut down its analog signal, over VHF channel 10, on February 17, 2009, the original target date on which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009).