The station is owned by Saga Communications, and operates as part of its Asheville Radio Group.

In the 1980s, the station switched to adult standards, with most of the music coming from Stardust, an ABC Radio satellite format.

[citation needed] Early in 2002, Asheville Radio Partners, part of American Media Services LLC in Charleston, South Carolina, bought WISE and WOXL-FM, along with the stations' building on Lookout Road.

[4] On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM.

[6] According to the FCC database, the FM translator on 102.9 MHz relays WEZZ.