The WITI TV Tower is a lattice communications tower located in Shorewood, Wisconsin, which transmits the signal of several television and radio stations in the Milwaukee area, including its namesake, Fox owned-and-operated station WITI (channel 6), along with cellular and wireless communications.
As such, WITI thus launched being licensed to the North Shore suburb of Whitefish Bay, with a tower located in Ozaukee County in the then-Town of Mequon to address the Lansing and Davenport interference issues.
The station would continue to campaign the FCC to relocate its city of license to Milwaukee, along with its transmitter site, and finally was successful in doing so in 1962.
Storer looked for a way to make the tower a Milwaukee landmark, and in October 1963, the station received permission from the Shorewood village board to install additional non-navigational lights on the structure.
Except for special requests – such as to aid navigation on Lake Michigan during sailing races – the tower was only lit from local sunset until midnight.
WYMS (88.9) and WUWM (89.7) have been long-term tenants of the tower dating to the 1970s, along with Family Radio's WMWK (88.1) coming online in the early 1990s.
Ion Television's Kenosha-licensed WPXE-TV (channel 55) would begin to transmit from the tower in the late 2000s to centralize their digital signal.